# The fine art of organizing Meetups

This page serves as a **guide to organize a Meetup**. Most of the knowledge here comes from experience organizing meetup sponsored by my own company, [Xebia](https://xebia.com/), and independent meetups.

## What is a Meetup? <a href="#what-is-a-meetup" id="what-is-a-meetup"></a>

In this document, the word Meetup is employed as a generic alternative for any type of gathering centered around technology. Be it a conference, summit, or even drinks. In simple terms, it is an event where internal and external people gather to discuss or learn about a certain topic.

## What's in it for *your organization?* <a href="#whats-in-it-for-your-organization" id="whats-in-it-for-your-organization"></a>

Meetups are a great strategy for recruitment. In those hours, your organization has the undivided attention of a group potential employees (individuals passionate about technology, who live close to the office). In terms of marketing strategy, it is relatively cheap and it delivers a level of relevance that traditional advertisement only dreams of achieving.

## What's in it for *you?* <a href="#whats-in-it-for-you" id="whats-in-it-for-you"></a>

* It is a great way to work on your personal brand.
* It allows you to contribute directly to your companies goals.
* You get to practice leadership skills (like public speaking).
* Great excuse to reach out to experienced professionals.